My little writing on organic optimization
There are a number of different techniques available such as Blogging and Directory submissions etc. though these are less frequently used. Seo is the method of increasing visibility on Search engines which leads to increased traffics to the website. This is one of the primary and most efficient Search Engine Marketing strategy available as a Higher Ranked Website on a search engine like google would result in a huge increase in visibility. Paid placements cost rather less as payment is related to the number of times users click on the advertisement which leads to the advertisers website.