White hat seo, a discussion.
Just imagine it as having the most powerful advertising tool at your disposal, like a global commercial for your site. However, without it definitely your site will eventually fail because it will not be able to reach its target market. Why? The main reason is because internet consumers uses search engines like Google to search for what they want, whether they are buyers of products or service. Second, sites listed on the first few pages on the search engine list are the ones chosen by these consumers, again be it for service or product. So, you cannot ignore these two important facts if you hope to profit from your site or even if you simply want people to visit your site.